Privacy Policy
Last updated: April 29, 2026

Edge & Ivory Boutique (“Edge & Ivory,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy describes how we collect, use, share, and protect personal information when you visit www.edgeivoryboutique.com (the “Site”), make a purchase, or otherwise interact with us.

1. Information We Collect

Information you provide directly

• Contact details such as name, email address, phone number, and shipping and billing addresses

• Payment information (processed by our payment provider — we do not store full card numbers on our servers)

• Account credentials, if you create an account

• Order details, including items purchased, sizes, and gift card recipient information

• Communications you send to us, including contact form submissions, product reviews, and customer service inquiries Information collected automatically

• Device and browser information (IP address, browser type, operating system, referring URL)

• Usage data, including pages viewed, items added to cart, and time spent on the Site

• Cookies, pixels, and similar tracking technologies (see Section 5)
Information from third parties

• Our website is built on Wix, and Wix may collect certain analytics on our behalf

• Marketing platforms such as Meta and Google may share aggregated audience data with us

• Shipping carriers may share delivery tracking information

2. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders, including shipping and delivery

• Issue and deliver digital gift cards

• Communicate with you about your orders, account, and customer service inquiries

• Send marketing emails and promotional offers, with your consent and where permitted by law

• Personalize your experience and recommend products

• Operate, secure, and improve the Site

• Detect and prevent fraud, abuse, and unauthorized activity

• Comply with legal obligations and enforce our Terms of Service

3. How We Share Your Information

We do not sell your personal information. We share information only in the following
circumstances:
• Service providers who help us run the business, including Wix (website and payments), shipping carriers, email marketing platforms, and analytics providers

• Payment processors who handle credit card transactions on our behalf

• Advertising partners such as Meta and Google, for the purpose of running and
measuring ads (see Section 5)

• Legal and safety reasons, including responding to lawful requests from public
authorities, protecting our rights, and preventing fraud

• Business transfers, in the event of a merger, acquisition, or sale of all or part of our
business

4. Email Marketing

If you sign up for our newsletter, accept a promotional offer such as our welcome discount, or check the marketing opt-in box at checkout, we may send you marketing emails about new arrivals, sales, and brand updates. You can unsubscribe at any time using the link at the bottom of any marketing email or by contacting us at joanna.bailey@edgeivory.com. Transactional emails (order confirmations, shipping updates, gift card delivery) will continue regardless of marketing preferences.

5. Cookies and Tracking Technologies

We and our service providers use cookies, pixels, web beacons, and similar technologies to operate the Site, remember your preferences, analyze traffic, and serve relevant advertising. Examples include the Meta Pixel, Google Analytics, and Wix’s built-in analytics. You can manage cookie preferences through your browser settings or, where available, through cookie banners on the Site. Disabling cookies may affect Site functionality.

6. Your Rights and Choices

Depending on where you live, you may have the right to:

• Access the personal information we hold about you

• Request correction of inaccurate information

• Request deletion of your information, subject to legal exceptions

• Opt out of marketing communications

• Opt out of certain types of advertising or data sharing (residents of California, Colorado, Connecticut, and other states with applicable privacy laws)

• Lodge a complaint with a data protection authority
To exercise any of these rights, contact us at joanna.bailey@edgeivory.com. We may need to verify your identity before fulfilling certain requests.

7. California Residents

California residents have specific rights under the California Consumer Privacy Act (CCPA), as amended by the CPRA, including the right to know what personal information we collect, the right to request deletion, the right to correct inaccurate information, and the right to opt out of the “sale” or “sharing” of personal information for cross-context behavioral advertising. We do not
sell personal information for monetary value, but our use of advertising cookies may be considered “sharing” under California law. To opt out, contact us at the email above.

8. Children’s Privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected such information, we will delete it. Parents or guardians who believe we may have information about a child should contact us.

9. Data Security 

We use commercially reasonable safeguards to protect your information, including encryption of payment data in transit and access controls on our systems. No method of transmission or storage is 100% secure, however, and we cannot guarantee absolute security.

10. Data Retention

We retain personal information for as long as needed to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. Order records are typically retained for at least seven years for tax and accounting purposes. You may request deletion as
described in Section 6.

11. International Visitors

Edge & Ivory is based in the United States. If you access the Site from outside the U.S., your information will be transferred to and processed in the United States, which may have different data protection laws than your home country.

12. Third-Party Links

The Site may contain links to third-party websites, including social media platforms. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies.

13. Changes to This Policy

We may update this Privacy Policy from time to time. The “Last updated” date indicates when it
was most recently revised. Material changes will be communicated through the Site or by email where appropriate.

14. Contact Us

Questions or requests related to this Privacy Policy can be sent to:
Edge & Ivory Boutique
Email: joanna.bailey@edgeivory.com
Phone: (847) 323-0173